Modernising our Local Hairdresser's Business: Website and Custom Digital System.
By partnering with Aurasite, Carla turned stressful limitations into opportunities for growth. With a secure, scalable, and modern website at the heart of the business, the salon now has the tools and confidence to deliver a seamless customer experience and expand its success.
The Challenge.
Carla, a professional hairdresser, had been relying on Square to manage the salon's website and online bookings. While it served as a good starting point, the platform's rigid structure and DIY maintenance soon became a bottleneck for the growing salon. Carla faced several key challenges:
- Managing the flow of clients became time-consuming; Carla needed a way to automatically control bookings without manually vetting every request.
- The salon had a lot of loyal returning customers but wasn't capturing Google reviews, Square lacked integrated SMS notifications for review reminders, leading to missed opportunities for maturing the Google Business profile.
- Its closed ecosystem prevented meaningful customisation and automation.
- The dated design no longer reflected the quality or professionalism of Carla's brand.
These limitations cost Carla time, consistency, and valuable growth opportunities that could have been achieved through digital automation and a more scalable website solution.
The Aurasite Solution.
Aurasite stepped in to transform Carla's digital presence by placing the website at the heart of the business. We:
- Developed a custom front-facing booking service fully tailored to the salon's needs, complete with SMS notifications for appointments and follow-ups if needed.
- Automatically vetted bookings for returning customers fully custom to Carla's needs. Since Carla only wanted returning customers, new customers are guided to a newsletter sign up so the leads are not lost.
- Delivered an agnostic website that freed Carla from Square's limitations, giving the salon flexibility to scale and evolve.
- Backend security features to streamline client management and safeguard customer data.
- Managed hosting with zero downtime, securing the best deal for the salon's unique needs.
- Modernised the website's look and feel, creating a stylish, conversion-focused design that positioned the salon competitively in the industry.
The Transformation.
Previous Landing Page
New Landing Page
Previous Service Selection
New Service Selection
The Results.
The transformation delivered measurable improvements across every area of her digital presence:
(Metrics sourced from PageSpeed Web.dev, October 8th 2025.)
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Beyond the Numbers.
The new Aurasite-built platform gave the salon a complete digital refresh:
- Clients now enjoy a seamless, intuitive booking experience.
- The site runs on secure, high-speed infrastructure with zero downtime.
- A polished, modern design strengthens the salon's brand and competitive edge.
Client Impact
By partnering with Aurasite, Carla turned digital limitations into opportunities. With a secure, scalable, and stylish website at the core of the business, the salon now has the tools to grow with confidence.
"Working with Aurasite has made such a difference. They rebuilt my website and created digital systems that actually make sense for how I work day to day. It feels like everything about my business online has been modernised. The new site is clean, professional, and finally reflects who I am and the experience I want clients to have."