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Interactive Case Studies
Complete Digital Transformation for Local Hair Salon
Carla Testa Hair
Challenge
Carla relied on Square's rigid platform for her salon's website and bookings. Managing client flow was time-consuming, the salon wasn't capturing Google reviews, the closed ecosystem prevented customization, and the dated design no longer reflected the salon's quality.
Solution
Developed a custom front-facing booking service with SMS notifications, automatic vetting for returning customers, an agnostic website freed from Square's limitations, backend security features, zero-downtime managed hosting, and modernised design creating a stylish, conversion-focused experience.
Results
- 270% website performance improvement
- 713% increase in review frequency
- 29.7% increase in 5-star reviews
- Custom booking system with automatic client vetting